F2 Strategy acquires financial technology and software provider MD Solutions

Wealth management technology and marketing services company F2 Strategy has announced the acquisition of Florida-based financial technology, software and operations provider, MD Solutions.

This marks F2’s second acquisition within the last year and its third in two years, following a strategic investment from Renovus Capital Partners and subsequent acquisitions of Oakbrook Solutions and SKY Marketing Consultants.

MD Solutions, established in 2004 and led by Steve Mars and Bill Navarro, offers a variety of investment operations and technology solutions tailored for the wealth management sector.

The firm has previously collaborated with F2, and now together they aim to partner with major wealth management technology providers for implementation and outsourcing services.

This acquisition expands F2’s footprint in the emerging registered investment advisor (RIA) and single-family office (SFO) markets. All employees and ongoing projects from MD Solutions will be integrated into F2 immediately.

F2 Strategy stated that the integration of MD Solutions aligns with its approach of utilising technology to enhance human services rather than replace them.

MD Solutions co-founder Steve Mars said: “Twenty years ago, I co-founded MD Solutions to tackle the complex technology and service challenges facing wealth management firms.”

By incorporating MDS’ expertise, F2 aims to deliver more comprehensive technological solutions that cater to the evolving requirements of clients.

Furthermore, the acquisition has enabled F2 to launch a new strategic service.

F2 plans to collaborate with wealth management software providers to offer comprehensive implementation and ongoing support.

This service is designed to assist clients in adopting new technologies effectively by providing specialised implementation expertise across various platforms.

F2 Strategy co-founder and executive chairman Doug Fritz said: “Integrating MDS into our firm will allow us to deliver a full suite of end-to-end services—extending beyond vendor selection and strategy to also include implementation and ongoing support in partnership with best-in-class wealthtech providers.”

In March 2024, F2 Strategy acquired SKY Marketing Consultants, a boutique marketing consultancy that focuses on branding and marketing advisory services for wealth management firms and their advisors.

“F2 Strategy acquires financial technology and software provider MD Solutions” was originally created and published by Private Banker International, a GlobalData owned brand.

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